About Fyrtle

Fyrtle's Mission

Whether you’d like to grow your family soon, or someday in the future, our mission is to help you create a personal plan based on unbiased information and quality research.

We call this your Fyrtle LifePlan. It is a uniquely crafted blueprint based on blending your significant achievements and unique life objectives with:

  • Your desire and plans for parenthood, whether soon or in the future.
  • Your reproductive health and overall wellness.
  • Your relationship status and hopes for the future.
  • Vital preconception tests for you to consider.

The Fyrtle LifePlan was largely conceived from Dr. Katie Haigh’s groundbreaking PhD research, which demonstrated significant knowledge gaps in individuals desiring future fertility and difficult access to this valuable information from health providers.

Smiling family holding hands and walking along the beach at sunset, symbolizing connection, hope, and the future-focused mission of fertility planning.

The "Why" Behind Fyrtle

Your Fyrtle team has worked in the fertility specialty area for many years. And what we’ve most commonly been told by our patients is “I wish I had known about _____ a long time ago”.

Our “Why” is to minimize those regrets for all people, and to start a dialog so you can ask us “Why” about topics that are important to you, such as:

  • Why age matters for achieving a healthy pregnancy?
  • Why age and health impact egg, sperm, and embryo quality?
  • Why pelvic pain and endometriosis can impair fertility and treatment success?
  • Why irregular periods and PCOS happens, and what can be done to help?
  • Why male health matters?
  • Why IVF treatments are often unsuccessful?
  • Why planning now is vital?

The “How” of the Fyrtle LifePlan

Creating a personalized Fyrtle LifePlan is an empowering experience, and our Fyrtle team can help you through the steps. Our Fyrtle providers are carefully selected based on their knowledge, objectivity, experience, and compassion. They are not associated with nor employed by IVF clinics, and their goal is to specifically provide you with unbiased information. Fyrtle’s only ‘product’ is personalizing health and fertility information related directly to you. No one at Fyrtle will be ‘selling’ you on any reproductive treatments!

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Our Vision: A Future Where Planning for Parenthood Feels Possible For All Who Desire It

At Fyrtle we strive for a future where vital reproductive health and fertility information is both available and actionable, particularly to those who consider future parenthood a priority in their lives. And we hope for a world where honest, affordable, and compassionate treatments are readily accessible to all who may need and desire it.

Join Us in Shaping Your Future Fertility

We’re here to guide you with compassionate care, expert support, and a personalized LifePlan designed just for you. Book a consultation to take the next step in your journey today.